Company: Five Good Reasons to Invest in Art

Art invites itself into our corporate offices! More than we tend to think, art can considerably influence our daily lives. Integrating contemporary African art into the workplace can be much more than just a decorative aesthetic. It can add a new dimension, energizing the working environment and contributing to employee well-being. And our partner, Owkin, won’t tell you otherwise. Let’s discover five key points that illustrate how the diffusion of contemporary African art can positively transform your workplace, boosting creativity, productivity, and employee motivation, while reinforcing Quality of Life at Work (QWL), Corporate Social Responsibility (CSR), and the impact on Employer Brand.

1. Cultural Inspiration in the Professional Space

Contemporary African art is rich in cultural diversity, offering a constant source of inspiration. According to a study conducted by the University of California, exposure to culturally stimulating elements in the workplace can increase employee creativity by 15% to 30%. (Reference: Amabile, T. M., Barsade, S. G., Mueller, J. S., & Staw, B. M. (2005). Affect and creativity at work. Administrative Science Quarterly, 50(3), 367-403.).

2. Creation of a Dynamic and Energetic Environment

The vibrant colors and expressive patterns of contemporary African art bring positive energy to the workspace. According to a study from the University of Illinois, a dynamic environment stimulates brain activity, promoting productivity and creativity. Improvements of up to 17% have been observed in employee performance. (Reference: Zhang, Y., & Egan, T. M. (2019). Creativity in the Workplace: Cognitive and Motivational Mediators. Journal of Creative Behavior, 53(1), 37-53.)

3. Fostering Creativity and Innovation

A stimulating artistic environment nurtures creativity. A Harvard Business Review survey reveals that employees who feel inspired at their workplace are 125% more productive. Contemporary African art, with its unique forms and varied expressions, encourages employees to think innovatively, fostering innovation within the team.

According to a survey by International Art Consultants, over 93% of workers surveyed consider that art makes their workspace more welcoming, and 61% claim that it stimulates staff creativity.

(Reference: Thrash, T. M., & Elliot, A. J. (2003). Inspiration as a psychological construct. Journal of Personality and Social Psychology, 84(4), 871–889.)

4. Mental Well-being and Productivity

Art has the power to positively influence mental well-being. According to a study from the University of Texas, a pleasant work environment, including artistic elements, contributes to stress reduction and improved concentration. This can lead to an overall productivity increase of up to 32%, as shown in research by the University of Warwick. (Reference: Knight, L., & Haslam, S. A. (2010). Your Place or Mine? Organizational Identification and Comfort as Mediators of Relationships Between the Managerial Control of Workspace and Employees’ Satisfaction and Well-being. British Journal of Management, 21(3), 717–735.)

5. Strengthening a Sense of Belonging

Contemporary African art can bridge different cultures within the company. A survey by Deloitte shows that employees who feel included and connected to their work environment are 60% more engaged. By showcasing artwork reflecting diversity, you promote a sense of belonging, reinforcing team cohesion and employee motivation. (Reference: Bersin, J. (2019). The Diversity and Inclusion Revolution: Eight Powerful Truths. Deloitte Review, Issue 26.)

Impact on QWL, CSR, and Employer Branding

The integration of contemporary African art also contributes to improving Quality of Work Life (QWL) by creating an environment conducive to creativity and well-being. Furthermore, it strengthens Corporate Social Responsibility (CSR) by promoting cultural diversity and inclusion within the company.

On the Employer Branding front, this innovative approach signifies the company’s commitment to employee well-being and social responsibility. A Gallup survey highlights that 88% of employees believe that a company’s culture affects their productivity. Thus, by cultivating a dynamic and inspiring environment, the company enhances its attractiveness and reputation as an employer of choice.

In conclusion, the dissemination of contemporary African art in the workplace goes beyond aesthetics. It is a strategy to create a dynamic, inspiring workplace, while reinforcing QWL, CSR, and impact on Employer Branding. By adopting this approach, companies can not only enhance daily atmosphere but also stimulate creativity, foster innovation, improve overall employee well-being, and build an image of a socially responsible company that cares about the well-being of its collaborators.

Founder of ARTKOFA